Be concise.
Nobody wants to read a novel, especially on social media.
Facebook and Instagram are video-first platforms.
Focus on selling with your videos.
Compliment your video ad with a short ad copy and CTA.
Aim for a maximum of 100 words.
This will ensure your message gets read, all the way until the end.
People buy from brands they feel related to.
Are your ads addressing your ideal customer?
Speak to one person (ideal customer) NOT your entire target market.
For instance, you can write:
"If you're a mama-to-be, then you know the importance of a good prenatal supplement...”
Show that you’re presenting your product to ONE single person and speak directly to them.
You need to be testing these ASAP!